Get Leads While You Work!

How can you generate leads without being there?

Is there a business that is related to your product that would allow you to set up a small display?

If so, a fun idea is a lead generation box.

 

 

You have probably seen these before. A nice looking box sits near the checkout area at a store, and slips of paper and pens are available. A sign offers you the opportunity to win a free product if you fill out the form and put it in the box.

 

This is a lead generation box.

 

  
How can you use this for your business?

·      Create a list of possible businesses that would allow you to place a box in their shop.

·      Create signage for the box (are you going to do a weekly raffle? Are you going to do a gift certificate for one lucky winner? Why should people give you their information).

·      Create your opportunity signage (what do you sell? What does it look like? Why would people want it? Can you display an actual product?)

·      Create your lead generation forms (include name, email, and you could even include information about hostessing if you choose to)

·      Contact your businesses – make a list of two or three that you can start with.

·      Create your lead generation boxes. Make sure they are professional looking, creative, and fit with your brand/company. Make sure that you can easily access your leads without destroying the box so that you can use it again. Not feeling creative? Check out these lead generation box options that I found through a Google search (not an affiliate link, just some examples I found).

·      Place your boxes with signage, pens, and lead generation slips. You may want to place some slips already filled out in the box – most people don’t want to be the first (make sure you indicate on the slips which are “fakes” so you remember).

·      Check the boxes as often as you say you will (a once a week raffle obviously means you check it once per week and follow through on your giveaway).

·      Use the leads you generate – email prospects who have won (obviously) but also email prospects who didn’t and thank them for entering. Tell them a little about your business and offer to add them to your mailing list for your newsletter.

 

One thing that I have found that is fun is to have a weekly winner but also to offer a “free session” with your business to all other entrants – “2^nd prize” or “runners up” if you will. In my industry (jewelry) I offer non-winners a styling session with me and 3 of their friends for free (doesn’t that look like a party?). If they ask for the styling session but don’t buy, you are still getting your name and business “out there.”

 

So how can you use lead generation boxes in your business? Where can you place them that would give you maximum exposure? Start the checklist and see what leads you can create!

 

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Photo from http://www.salesleads.com/