Promoting Your Business at Halloween

Happy Zombie Week direct sellers! Yes, it’s almost Halloween (which means it’s almost Thanksgiving, which means it’s almost Christmas…ahhh!). Hopefully you’ve been planting seeds about your business for the holidays as I talked about HERE, but if not, Halloween is a great time to start!

Our pumpkins - the left was done by my artist husband, the right my 5 year old son

How can you promote your business at Halloween? A couple of fun ideas:

• Dress as your business. Are you a jewelry lady? A lash lady? A Posh lady? Do you have a way to “wear” your business or “dress like” your business? If so, do it up! And don’t make it “meh,” make it cray-zay! Boring isn’t remembered, but that lash lady who wore the big clown sized pink glasses with 1-inch plastic lashes? She gets remembered (even if it’s because she’s funny). Sell jewelry? Go big – put on all the statement pieces you can without dragging yourself down the street.
• Attach business cards to the candy you give out. If you’re the one at home handing out candy, then have two buckets – one for the kids (no cards) and one for the adults. Adults get a business card (even a post card sized one would be better) with info about your business and/or opportunity PLUS a piece of chocolate. You know why? As a parent I can tell you that when the candy haul comes home, the kids go through it and want all the good stuff (read: chocolate). So make a special treat just for the parent – their own chocolate.
• Give out business cards if you’re walking the kids around. If you’re a parent who is walking around with their kids (dressed as your company of course), then hand out cards to the people who answer the door. Give THEM a chocolate too (remember, the kiddos want to take all the good stuffs).

Tips on Promoting Your Business this Halloween

If you’re using larger cards or even making a little note with candy attached, what should be on it? What are some ways to plant seeds for holiday gifting (what can be called “gardening”)? What are your goals for the next few months? Sales? Recruiting? Both? Always be sure to include your contact info, your link, and your social media links.

• Have some cards that tell people about your product and how YOU can help THEM with their holiday gifting. Let them know if you have free shipping, will gift wrap for free if they are local to you, and any other perks for shopping with you. Let them know you’re available via email or phone call to help with gift selections.
• Let them know about any future open parties you are having. Are you having a party at your house within the next few weeks? Put the date and time on your card and invite them (and suggest they bring a friend)!
• Suggest they hostess their own party for holiday giving. “Oh what fun it is to shop with my friends in my own living room…hey!” Include your hostess benefit info as well as some options (1 hour party, online, etc.).
• Tell them about your opportunity! Let them know they can make holiday cash by helping others find their holiday gifts by joining your team. Let them know you want to talk to them personally about the opportunity and offer to schedule a time to meet up to chat.

Have a happy Halloween ladies and gents! I would love to hear some more ideas from you (and your team/business) in the comments below!

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Get Leads While You Work!

How can you generate leads without being there?

Is there a business that is related to your product that would allow you to set up a small display?

If so, a fun idea is a lead generation box.

 

 

You have probably seen these before. A nice looking box sits near the checkout area at a store, and slips of paper and pens are available. A sign offers you the opportunity to win a free product if you fill out the form and put it in the box.

 

This is a lead generation box.

 

  
How can you use this for your business?

·      Create a list of possible businesses that would allow you to place a box in their shop.

·      Create signage for the box (are you going to do a weekly raffle? Are you going to do a gift certificate for one lucky winner? Why should people give you their information).

·      Create your opportunity signage (what do you sell? What does it look like? Why would people want it? Can you display an actual product?)

·      Create your lead generation forms (include name, email, and you could even include information about hostessing if you choose to)

·      Contact your businesses – make a list of two or three that you can start with.

·      Create your lead generation boxes. Make sure they are professional looking, creative, and fit with your brand/company. Make sure that you can easily access your leads without destroying the box so that you can use it again. Not feeling creative? Check out these lead generation box options that I found through a Google search (not an affiliate link, just some examples I found).

·      Place your boxes with signage, pens, and lead generation slips. You may want to place some slips already filled out in the box – most people don’t want to be the first (make sure you indicate on the slips which are “fakes” so you remember).

·      Check the boxes as often as you say you will (a once a week raffle obviously means you check it once per week and follow through on your giveaway).

·      Use the leads you generate – email prospects who have won (obviously) but also email prospects who didn’t and thank them for entering. Tell them a little about your business and offer to add them to your mailing list for your newsletter.

 

One thing that I have found that is fun is to have a weekly winner but also to offer a “free session” with your business to all other entrants – “2^nd prize” or “runners up” if you will. In my industry (jewelry) I offer non-winners a styling session with me and 3 of their friends for free (doesn’t that look like a party?). If they ask for the styling session but don’t buy, you are still getting your name and business “out there.”

 

So how can you use lead generation boxes in your business? Where can you place them that would give you maximum exposure? Start the checklist and see what leads you can create!

 

Do you find my posts useful? If so, sign up to receive emails in your in box whenever I post – on the right put in your email under Follow By Email! Also, sharing is caring – share my posts with other direct sellers you know so they can check it out!

 

Photo from http://www.salesleads.com/