As the end of the year
looms, it’s time to set some goals for 2015. We should set goals often and keep
them visible to us to remind us of why we’re working. Goals that are written
down are more likely to be accomplished so let’s start off 2015 by writing down
some goals.
First, what is your goal
for the year? Would you like to be able to pay your car payment every month
with your C+I business? Would you like to take home $500 per month in
commissions? Would you like to have at least one in-home pop up per month?
Would you like to save for a vacation for your family? If so, how much do you
want to save by December 2015?
Now break that goal down
into monthly segments – how much do you need to make per month to pay off your
credit card by December 2015? Divide that by 12 and see how much you would need
to make per month. How much does that equate to in sales? Remember that
commissions under $800 are 25%, commissions between $800 and $3,000 per month
are 30%, and commissions over $3k per month are 35%. How much do you need to
sell per month to reach that goal?
Once you know that goal,
think of this: in-home pop ups typically garner $700 or more in sales, while
online pop ups usually sell about $250-$300 (on average). How many of each do
you need to schedule per month to reach your monthly goal? Add an extra one
just for good measure since we all know that sometimes things don’t go as
planned, and that is your pop up goal for your months. Go through your calendar
for January and put in every required activity: work, school, and kids’
activities. Once you have done that, find your spaces and highlight them in
green. This is when you can pop up. Have two hours on a Saturday? Offer a
one-hour pop up with look books at a coffee shop. A pop up does not have to be
a huge affair!
Now comes the question of
how do we expand our networks so that we can have a constant calendar where our
calendar is filled with pop ups with engaged hostesses? I’m going to focus more
on networking in coming weeks, but start thinking about your next hostess. Whenever
you pop up, the goal is to connect with customers and schedule at least one pop
up from the attendees. This will help you expand your network and keep that
constant calendar. You may want to create a hostess packet that includes a look
book, a wish list for your hostess to create her list, and a guest list
worksheet that you create. You can also put other things in there such as candy
or a note – make it personal for you! Bring your hostess packet with you to
every pop up with the intention of finding your next hostess at the party.
Doing an online event? Always ask your participants who would be interested in
hostessing and tell the attendees about the hostess rewards we offer. Be sure
to get interested ladies’ contact info so that you can contact them about their
pop up. Use a note like this via email, Facebook, text, or even…a phone call!
“Hey Tammy! This is Liz
Wright, the Chloe + Isabel jewelry merchandiser from Sarah’s party on Tuesday!
I know that you were interested in hostessing your own party so I wanted to
check in with you about upcoming dates. I have these three dates still
available this month – which works for you?” If Tammy says this month doesn’t
work for her, look at next month. If she says she’s too busy, offer a one-hour
pop up or an online event. If she says she doesn’t know a lot of people in the
area, offer an online event. You may also run into someone who wants to hostess
but is far from you. You could send her a pop up in a box – a set of look
books, a set of wish lists, and instructions for how to place orders (including
her link). Be sure to include a date that the pop up will close to increase
urgency for her attendees.
Remember that in-home
events take about 3 weeks to plan well (sending a save the date, sending an
invitation, getting RSVPs, and planning the actual party). Online events can be
planned more quickly, but in both scenarios your hostess needs to be involved
in the invite and reminder process because her people don’t know you – they
know her.
A couple more points
about goal setting. Setbacks – they’re going to happen. Look at a no sale pop
up as an opportunity to learn how to do better, not as a failure. Your
reactions to unpleasant and unexpected events are going to influence your
motivation. Learn what you can and move on. Adjust your goal as needed and move
forward. If you realize your time line isn’t realistic, adjust it. But never
give up on it. Figure out what your core activities are – what makes you the
most money and what makes you the most connections? Focus most of your energy
on those things. Monitor your progress towards your goal and give yourself a
pat on the back for getting there. You may notice that I post a monthly sales
goal at the beginning of the month and keep the team updated about it weekly.
Sounds so familiar doesn’t it… *smile*
So there’s my long-winded goal setting message! Whew!
Now I want to hear from you – what’s your goal for this year? What’s your goal
for January? How can I help you get there?
XOXO,
Liz
It’s your friendly neighborhood Chloe + Isabel MM with
some business tips! Have questions, want to set up a chat with me, or want me
to talk about certain things in these weekly emails? Let me know! Send me a
text or call me at 210-465-1894, Facebook message me, or email me! I want to
hear from you and help you be successful in your business!
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