Are you having a "summer lull?" I hear that a lot.
"Nobody is shopping because they're going on vacation."
"I can't find a hostess because everyone is so busy."
"I'm too busy to work my business."
It sounds as if our businesses need an injection of energy.
*Wouldn't it be great if WE could get an energy injection??*
Wait.
You can.
Need some strategies to get the love back (or to gain some momentum if you're just starting)?
1. Start with love for your product. If you don't love your product, why the heck should anyone else? Hello? Who wants to buy a car from a person who says, "Yeah, this car's OK. You want to buy it?" NOBODY. If you feel "lost" with your product, find your love again. If you sell jewelry, get yourself a new piece. If you sell beauty products, get yourself something new to try. Re-focus.
2. Re-focus with your "Why" too - everyone has a "why," why they joined their company. I mean, most of us had to pay for our starter kit. Did you have an idea of where that purchase would take you? You must have. So why did you sign up? And has your "why," why you work your business, changed? If so, figure it out - put pen to paper and tell yourself why you do this. As I ask my team members, "Why did you click the 'Sign-up' button?" Was it to make extra money to pay for...a vacation? Your child's schooling? To have a girly fund to pay for manicures and pedicures? Focus on it. Laser sharp focus. And remind yourself of it. Every. Day.
3. Get with your upline - do you have a mentor, a team leader, someone whose job it is to help you when you encounter problems? Talk to them. Develop a rapport or relationship with them. I will bet you that she/he WANTS to talk to you, and not just about business either. They should care about you as a person, be interested in your life (and your Why), and want to help you grow your business for YOU.
4. Take the summer to flash your wares. Everywhere you go is an opportunity to share your products. Use your bags at the beach. Wear your jewelry to a BBQ. Gift the hostess of a party one of your candles. Send a new mom a pampering package from your products. Can't find a hostess for a party? Bring the party with you everywhere you go. I have a Bounce Bag I bring with me everywhere (bounce as in "in case you need to get out quickly"). It has catalogs, samples, signage, business cards, pens, order forms, and a notebook to take notes on potential customers. I can, literally, have a party (or pop up as we call it) ANYWHERE. Your business is portable. Bring. It. Along.
5. Grow and learn. If you're not interested in learning about how to better your business, you wouldn't be reading this. Right? So spend 10-15 minutes a day (or longer if you can) learning something new about your business, about direct sales, about selling, about social media... never stop learning. Never stop implementing new strategies (but don't try them once and then decide they don't work - keep at it). Need some ideas? Check out my Pinterest board for Direct Sales. Pick a pin and "go with it" for the day.
Does your company offer national sales calls, trainings, and opportunities to learn about your products? Get at them. These are typically filled with suggestions, things to implement in your business that can fuel that fire that you want to keep you going. Use the opportunities you have available to you and WORK!
Create free infographics with Venngage.
So here's your homework:
- Check your "Why" - is it working for you? If not, tweak it. Write it down. Post it in your office space.
- Like the Direct Sales Mavens community page on Facebook and comment on the post for this week about your why. Shout It Loud And Proud!
- Connect with your mentor/upline. They want to talk to you. Set up a time to touch base with them this week.
- Learn one new thing this week and comment on this post with what you learned.
Go be amazing!
-Liz
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